I manage Augur Marketing, an advertising agency and I have 30 years of organizational experience as well. Two skills that have been invaluable and which help to differentiate Augur from my competitors are efficiency and project management.
Most of you are asking what project management has to do with marketing and advertising. The simple answer is that an advertising campaign is a project and the best campaign managers have awesome project management skills.
Augur Marketing specialized in multi-channel advertising campaigns and focuses on generating leads and sales conversions. We use metrics (statistics, numbers) to clearly indicate what we are doing on client’s behalf and what is working. The metrics can include likes, pay per click, coupons turned in and video views.
A full multichannel campaign is significantly more effective than a single channel, for instance, just radio or just Facebook ads and can include social media advertising, promotional videos, search engine optimization (SEO) and search advertising (SEM), as well as promotional events, and email blasts.
The Secret to Successful Marketing Campaigns is Great Project Management
Managing a campaign is complex and involves a variety of working parts including multiple staff. Imagine leading a team of 12 bloggers, website developers, social media analysts, video producers, graphics designers, and graphics designers, as well as timelines, milestones, and all of the related tasks. To keep it organized I used to use a spreadsheet (GoogleDocs, Google Sheets) which worked well for small projects.
To keep it organized I used to use a spreadsheet (GoogleDocs, Google Sheets) which worked well for small projects. I strongly dislike Microsoft Project which almost immediately becomes cumbersome and makes project management even more difficult and significantly more time-consuming. The MS Project software is literally 1990s technology.
Thank goodness I found out about a new solution called BT Bullet which was developed by a company called BT Beyond. BT is a new business acronym which stands for Business Technology. This application is a God send.
It has an intuitive interface and was written with ease of use in mind. This is next generation software at its best and seems to almost have artificial intelligence built in. It interfaces with your contacts list and they can become resources, can be added to report distribution, etc. and has a fantastic report writer.
BT Bullet includes a built in bug tracker which of course can also be used for change management and customer support.
About BT Bullet (from the website)
“BT Bullet is a business technology operations solution that covers functionality for many of the components needed to coordinate requests by clients and developmentally deliver solutions using project management tools, organizational hierarchies, application and asset tracking, basic purchasing, integrated emailing, knowledge base capturing, and more.
BT Bullet is designed to meet many of the needs of Agile IT project management and development concepts, where product release cycles are more incremental and frequent.”
For more information about generating more leads and sales contact Richard Lewis, Technology Marketing Officer at Augur Marketing, LLC.