How can you make this your business?
Coupons have been around for almost as long as there have been things to market and sell. First introduced in 1887 by the Coca-Cola company, coupons have now become a mainstay of advertising strategies everywhere.
When beginning any sort of marketing campaign, a business must demonstrate how they intend to bring new customers to their business and/or how they get their existing customer base to patronize their business more. Yet, for coupons, the two goals are not mutually exclusive! Coupons are a great way to attract customers that might otherwise not be enticed to come, and they also encourage repeat customers to come back more often because the price of the product they are buying is cheaper.
In the wake of the 2008 financial crisis and the Great Recession, everyone was and has continued looking for deals wherever possible. A couple quick facts:
- 81% of consumers use coupons on a regular basis according to NCH compared with the 63.9% before the recession hit
- 89% of consumers use some form of paper coupons according to Valassis
- 68% of consumers say that coupons generate brand loyalty according to RetailMeNot
After seeing how effective advertising with coupons is, the question for businesses is how can you utilize this invaluable marketing method. There are a variety of coupon services including ValPak and Money Mailer.
We have chosen to focus on Money mailer as an example because it has been serving businesses’ marketing needs and exposing them to the benefits of coupon advertising for over 35 years.
Money Mailer also has two distinct advantages over ValPak in that the coupons are 30% larger than ValPak coupons and Money Mailer claims to have a 90% open rate.
Now, Money Mailer boasts some impressive statistics:
- 91% of its readers use two or more coupons on a monthly basis and 41% use two or more coupons per week
- They specifically target higher income households, ones that have more expendable income
For instance, advertising with Money Mailer of Tysons in the Washington D.C. area is the perfect solution for businesses that want flexibility, affordability, and effectiveness. Money Mailer allows businesses to reach a large portion of DMV households, tens of thousands of new customers in addition to current ones, for a relatively small investment. For a few cents per household, your business can reach between 10,000 and 100,000 locals.
One happy business owner in McLean, VA says:
“When we first met with the Money Mailer rep, we weren’t sure what type of return we’d get from these coupons. We finally decided to give it a try and in the first two days after the mailers went out, we received $500 in revenue…in less than a week, we had received $1,800 in sales! It has been a great advertisement and I look forward to continuing to work with Money Mailer.” –Gina, of Bertucci’s Italian Restaurant
If you are a business that wants to both attract new customers and bring your current customers around more often, then Money Mailer is a tool that you should be using.
For more information about how Money Mailer can help your business, contact Money Mailer of Tysons at email@example.com or call (224)-900-0353.
Published by Augur Marketing on behalf of Money Mailer of Tysons. http://www.augurmarketing.com. 571-201-5272.