SEO – 2 Minute Challenge

Win a Free Optimization Campaign

If you are not well search optimized then you are automatically losing customers to your competitors.  This is especially important and true for local businesses.  85% of Americans search online before they make a purchasing decision.  If they do not find your business in the top 3 listings then your competition just got that call or purchase instead of you.

The vast majority of business owners do not understand search engine optimization (SEO).  Unfortunately, neither do the supposed experts.  When a web developer tells you that your new website will be ‘searched optimized’ that is a half-truth at best.  In a nutshell, the template driven websites all offer ‘search optimization’ but in reality, you need continuous active campaigns for your company’s website and offerings to appear at the top of search engine results pages. A template website will not do that for you.

Take the 2-minute challenge below to see how your company stacks up to the competition. If you want immediate help click here to sign up for guaranteed results. Your campaign will begin immediately.

2 Minute Search Optimization Challenge

Step 1 – Test search results on the specific name of your company.

1. Go to http://www.google.com
2. Type in the exact name of your company and the primary city where you do business

You will see the results appear in Google.  Is your company listed in the top position below the paid Ads?  If so then you have passed the first, basic and important hurdle to being found online.  Great job!  Move on to the second and more important test.  See an example of this type of search on Augur Marketing below.

If not, then you need immediate help. Click here to sign up and get listed.  If you do not then your competition is already grabbing your future customers from you.

In the example image above Augur Marketing appears in the number one spot below the paid advertising as well as on the right-hand side of the screen.  We achieved this result without paying for advertising.  There are also pages of relevant results including photos video, blog posts, and press releases.

If you see other companies with similar names listed in your search results understand how confusing that is to potential customers.  You should absolutely make your company stand out from the crowd in searches.  Click here to make your mark and stand out from the crowd.

Step 2 – Check Results Against Your Competition

This is the most important test.  How do you compare online against your competition? Remember that most people who search are looking for broad categories and new, potential customers do not know your company brand or name.  The typical search is similar to, as an example:  italian restaurant, or rug cleaning service.

For this check on how well you are search optimized perform a similar search as above except that you will type in a product or service and then the name of the primary city that you do business in.  For example estate law tysons, va or jewelry store washington dc.

Since this is the most common type of search you need to ensure that your company appears at the top of this list.  Remember that most consumers do not look past the first 3 results.  It is much tougher but possible to appear closer to top the in large metropolitan areas like Manhattan and Washinton, DC.

1. Go to http://www.google.com
2. Type in a service or product and then the name of the primary city or area that you are doing business in.

The example below is using a search for business lawyers in Arlington, Va.  Note that it is important to use the city and state.  In this case, there is also an Arlington, Texas and even though Google is good localizing searches you can still get mixed results if you don’t include the state.

For medical service providers, it is just as important or even more important to be listed well in directories (list of doctors offices).  We (Augur Marketing) managed a search engine optimization (SEO) campaign for Dr. Shore Armani in McLean, Va. along with her website development and had phenomenal results.  When we began the search optimization campaign she only had a few listings, none in the top 3 and all had incorrect information from her previous office location.  There were also confusing results mingled in with Armani Exchange.

“Richard produced my Website, he gave me great ideas to improve my existing website which was made by another reputable web designer. The new site is fabulous with a great
Turnout.”

Dr. Shore Armani, Internist
McLean, Va

See the current outstanding results for searches on Dr. Shore Armani McLean, Va. here.

Dr. Shore Armani Website

My Results Were Not in the Top 3, How Can I Improve My Search Engine Listing Position?

In a nutshell, you need professional help.  Click here to begin your search engine optimization campaign.

Why Augur Marketing?  Augur is not a branding or design firm.  They just want to make you look pretty.  We focus on your bottom line and generating new sales.  We get results.

Augur managed a recent online advertisement for Money Mailer of Tysons which generated spectacular results.

We reached 8,468 locals who were already interested in the topic and generated 464 click-throughs to Chris Tomseth the owner of Money Mailer of Tysons.  In addition to that 98 potential customers were sent to the ad via online searches in Facebook on that exact topic.

Watch short, cool videos.

1. Search Engine Optimization
2. Augur Marketing Overview
3. Medical Practice Advertising Services
4. Money Mailer of Tysons
   

Contact Richard at Augur Marketing, LLC.

Richard Lewis, Technology Marketing Officer
Augur Marketing, LLC
richard.lewis@augurmarketing.com
DC Office:  571-201-5272
Warrenton, Va Office: 571-533-7149
LinkedIn Profile

 

 

 

 

How can doctors compete in this crazy fast-paced information age?

Remember the days when small town doctors grew their practice by face to face referrals only. Jim, the local barber would tell Mary at the diner and so forth. Well, those days are quickly fading behind us.

Welcome to the information age where every doctor needs to have a multi-tiered marketing strategy with a heavy dose of social media.

Some quick facts:

• “72% of internet users said they looked online for health information within the past year.” Source: 2013 Pew Research Center Report.
• “41% of people would choose a health care provider based on their social media reputation.”Source: DC Interactive Group’s Rising Use of Social Media and Mobile in Healthcare Infographic
• “60% of doctors say social media improves the quality of care delivered to patients.” Source:DC Interactive Group

In today’s environment, your success, let alone your survival, depends on a well thought out marketing strategy.

Every marketing strategy has to start with the goals for your campaign. Usually, the goals include generating awareness and buzz for your practice which will lead to an increase your clientele. The campaign goals for your practice can include educating the community, building a good reputation and promoting new services, and of course to increase sales which Augur excels at. Unlike branding agencies Augur focuses on your bottom line and the main goal of all campaigns is to generate leads and revenue.

Next, it is important to develop a marketing strategy to determine the demographics and size of your target market. Who is the target market for your services and does this market change if you offer new services? Is your target market local or is it regional or even national?

How are you going to reach your target market(s)?

First and foremost, you need a compelling website for your practice.  Your website should have a well-organized and clean layout with aesthetically pleasing images and color schemes. Your online presence and especially your website is the first thing that potential patients will see of  your practice and are an avatar and direct reflection of your image. You wouldn’t go on a date or meet your patients wearing old, rumpled, stained clothes and your web presence should reflect on your practice professionally.  Top medical websites should include:

• Highly visible contact information
• Images promoting health or videos
• The philosophy of your practice, why you differ from competition
• Clearly defined services
• Accepted insurance plans accepted
• Downloadable patient forms

Professional Tip!  The two things that are most likely to convert a potential client online are testimonials, and video when done properly.  The video needs to be short, directly related to and placed directly next to the product or service mentioned.  Websites absolutely should also have a contact form to capture future patient information which can then be added to your Customer Resource Management (CRM) software or which can be sent directly to your inbox for a response.

“Augur Marketing produced my website, and it is a great improvement over my previous website which was developed by a different reputable web designer.  The site is fabulous and has a lot of visitors.”
Dr. Shore Armani. McLean, Va.

Your website could have all of the above but there is still a catch. Remember the phrase all “dressed up and nowhere to go?” What good is a compelling website if nobody knows that it exists. The majority of online health seekers began their sessions using a search engine such as Google, Bing or Yahoo. It is important to get these search engines working for you by ranking you at the top for medical search results.

“Eighty-one percent of users conduct online research before they make a purchase. Sixty percent begin by using a search engine to find the products or services they want, and 61 percent will read reviews before making a selection.” Source: SocialTimes

The key is search engine optimization (SEO)! The use of meta tags and backlinks used to be very important for higher rankings but this has now shifted to how relevant your website and how much quality content it contains. Relevancy is determined by how many reputable sites or people are sharing or linking back to your content and how fresh and relevant your content is. Many of the top websites include current blog articles about the latest medical topics which allow for comments and feedback.

Augur Marketing provides medical practices with patient development services.

Perform a simple check on your practice by typing the type of practice or specialty and then the city name into Google. For instance internist tysons corner va. If you do not see your practice in the top few results then you are automatically losing customers to your competition, those practices listed in that specific search result.

“50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase.” (Search Engine Watch)

Every marketing strategy should also include engaging social media marketing and cater to mobile users. Social media sites such as Facebook, LinkedIn, Twitter, YouTube are critical in creating a dialogue with patients or promoting your expertise. The conversation about your practice is happening online and it is better if you are a part of it.

Paid social media advertising through Google Adwords, LinkedIn Ads, Facebook Ads, Twitter Ads and YouTube video ads are time-saving and cost-effective ways to raise awareness and recognition for your practice. Remember to always focus on your target market who are becoming more tech savvy and are depending more on their mobile devices for their medical information.  If your practice is in a large metropolitan area like Washington, DC or New York then you can reach thousands of locals by city, zip code, lifestyle, gender, age, and interests for a fraction of the cost of advertising on cable television.

“A multi-channel campaign (includes Social Media and radio for instance) has a 20% higher retention rate by consumers than a single method campaign.” Source:  Comcast Cable

A social media strategy is critical for your success but you should never forget traditional marketing avenues. Patients still use both online and offline sources for the medical information. Per a 2012 Google/Compete Hospital Study, 32% of patients use TV for research, 20% use magazines for research and 18% use newspapers for research.

You should also consider email blasts as part of your marketing strategy. Targeted email marketing campaigns are very effective at generating more referrals. Per MedData Medical Technology Marketing Industry Trends Report, for every $1 spent, $44.25 is the average return on email marketing investment.

Augur Marketing offers full digital marketing campaigns for as low as $1,000 per month.  Let our expert staff increase your online presence and sales.  Use our convenient contact form or call 571-201-5272.

This article was published by Augur Marketing based in Washington, DC. Augur specializes in marketing campaign management which includes the most effective combination of website development, search optimization (SEO), social media campaigns video production, and radio and television.  Please feel free to contact us regarding your marketing strategy.  Unlike branding agencies and other marketing companies, we focus on your bottom line.  Our goal is to bring you customers and to increase sales not just to make you look pretty.

Contact Us:

richard.lewis@augurmarketing.com

Augur Marketing

571-201-5272

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International Board of Advisors – Augur Marketing

Augur Marketing is pleased to announce the newly formed International Board of Advisors.  Click here to view the webpage.

• Don Dubose
  
• Jennifer Lynn Randall
  
• Lina Safronova
  
• Mary Gotschall
  
• James Southworth.
  

Thank you all and welcome.

Said Richard Lewis, Technology Marketing Officer at Augur Marketing, LLC.  “It is amazing to me that people with such amazing resumes have offered to be on the board.  Each of them is either fantastic at communications like Don DuBose and Ms. Safronova, and / or marketing for instance both Mary Gotschall and Jennifer Randall whose careers include legendary customers and over 10 years of experience each.  Jim Southworth is an Internet pioneer and international consultant.”

Augur Marketing specializes in multi-channel campaigns including social media, search engine optimization (SEO), branding, blogging, video production, press releases and website development and landing pages.

Augur Marketing Contact Page
Or Call Us Today for a Free Quote 571-201-5272

“Mr. Richard Lewis at Augur Marketing developed a new website for my company, NOVA Psychotherapy, LLC. He included an effective search engine optimization package that brings a large number of new customers to my business. He continues to maintain my website and provides excellent business recommendations on an ongoing basis.”
Judith Montville-White, LCSW

New Website Dr. Shore Armani

Dr. Shore Armani, Internist. McLean, Va

New website developed for Dr. Shore Armani, internist in McLean, Va. This website is heavily search optimized including keywords in the content, alt tags, and meta tags. Take a look at the fabulous image on the bottom of the first page, it portrays a great environment and healthy lifestyle. We will also use the website in future campaigns to promote the cosmetic injectibles offerings.

http://www.drsarmani.com

“Mr. Richard Lewis at Augur Marketing developed a new website for my company, NOVA Psychotherapy, LLC. He included an effective search engine optimization package that brings a large number of new customers to my business. He continues to maintain my website and provides excellent business recommendations on an ongoing basis.”

Judith Montville-White, LCSW.

Need to re-write your old website? If your website has not been optimized as a sales funnel then you are automatically losing customers.

Convenient Contact Form:

or Call Today for a free quote: 571-201-5272

Augur Marketing specializes in multi-channel campaigns including website design, social media marketing, online advertising, search engine optimization (SEO), branding, blogging, event management, and video production.

If you don’t call us your competition will.

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“Mr. Richard Lewis at Augur Marketing developed a new website for my company, NOVA Psychotherapy, LLC. He included an effective search engine optimization package that brings a large number of new customers to my business. He continues to maintain my website and provides excellent business recommendations on an ongoing basis.”
Judith Montville-White, LCSW.

 

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“I recommend Richard at Augur as a marketing strategist and as an experienced professional with strong campaign management skills.“

Mary Gotschall, Strategic Communications

Augur Marketing specializes in marketing campaign management including website design, social media outreach, search optimization (SEO), online paid ads marketing, video production, branding, and press releases.

Did you know? The use of Promotional videos increases sales by up to 80%.

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You Are Automatically Losing Customers If…

Turning Your Website Into Your Sales Funnel is a Key to Success!
Augur Excels at Website Design!
Website Design Examples

If your website is not designed to be used as your sales funnel your are losing sales to your competition. No matter how much traffic you drive to your website you won’t get any sales unless you re-design your site to capture new clients and convert them into sales.

Augur actually has two websites. One is informational and the other used to create sales channels and to funnel contacts into sales leads.

Augur Marketing specializes in multi-channel campaigns including website design, social media outreach, online paid advertising, search optimization (SEO), and video.

Call today for more information and a free quote or use the convenient contact form.
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571-201-5272

“Mr. Richard Lewis at Augur Marketing developed a new website for my company, NOVA Psychotherapy, LLC. He included an effective search engine optimization package that brings a large number of new customers to my business. He continues to maintain my website and provides excellent business recommendations on an ongoing basis.”
Judith Montville-White, LCSW

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